Marketing Plans For Small Business

Due to our nondisclosure requirements and respect for our clients we will not reveal more information on any specific Client Case Study.
For exact case studies Click Here.

We have consulted and worked with over 500 businesses in 72 different industries. If you would like a greater explanation we'd be glad to share our personal experiences and discuss industry specific information to satisfy any serious inquiry on our expertise.

Increasing Customer Retention

A national automotive service retailer was unhappy with their customer retention rates. After reviewing their customer information we developed a new marketing program and tested it on a small-scale basis. With conservative expectations we began measuring the affect. With even better than expected results the program was adopted nationally and rolled out on a continuous basis.

Results: Retention rates increased by 26%, allowing the company to achieve almost double-digit growth in a down economy for the automotive service industry.

Increasing Sales

A new product service company was obtaining sufficient leads, but couldn't close the sale. After reviewing their existing sales process, we made several recommendations. Understanding the buying cycle of their prospects, we changed the sequence of the marketing approach and the messages to move prospects to customers more quickly.

Results: These were quickly implemented and sales closes started doubling in just two weeks.
A nationwide company selling refurbished telephone equipment wanted greater exposure and increased leads. Using the Internet and a web portal we ran marketing promotions to increase leads over 2700%. After increasing the leads we developed a strategy to categorize leads based on resellers and end users. We were able to automate follow-up and close sales directly from the Internet.

Results: Decreased their marketing to sales costs ratio, dramatically increasing bottom line profits.

Qualifying Leads

A communications company, with a long sales process, was swamped with potential leads, some 100 leads for every salesperson. Being unable to identify good qualified leads from poor ones was leaving the sales force totally frustrated. Establishing a unique sales strategy for each lead category we left only the most qualified leads for the sales staff to manage.

Results: Sales people were left to handle about 12 qualified leads each, making them much more effective in their close ratio.

For specific client case study on getting results Click Here

Plus Positive Marketing Group
3 Taggart Drive Unit J
Nashua, NH 03060
Phone: 603-891-2800
Email: sales@pluspositive.com