Marketing Plans to Help Increase sales and profits

How To Increase Sales Without Getting New Customers

This series of newsletters will help you generate more interest,
more of the time, from more prospects, without spending more money.

Marketing Is Not Only To Get New Customers

Many business owners think marketing means getting new customers. While marketing does bring in new customers there's more that can be accomplished through a proper marketing plan.

There are three primary ways you can market your business to achieve geometric growth for your business. The first is marketing to get new customers. The second is marketing to increase your customer's frequency of purchase. The third is marketing to increase each customer's average amount of purchase.

The Quick Way To Get More Revenues Flowing

Successful marketing campaigns need to address all three of these areas. Most businesses spend roughly 95% of their marketing dollars trying to gain new customers. This is definitely an inefficient approach to marketing. Failing to market to your current customer base is a major mistake. Increasing the frequency and amount they purchase is an awesome way to quickly and easily increase revenues. Marketing to your customer base will always out perform marketing for new clients.

Marketing to Customers Will Help You Get New Business

A restaurant will collect the names of visitors in a fish bowl for free lunch giveaway. Every time they give one away they bring in another customer. How often do you go alone to a restaurant? With good marketing strategies it's easy to entice patrons to return. You too can capitalize on your most valuable asset your current customer base.

Do not resort to marketing with ugly printed coupons or cheap copies of some ad made on a PC. One that looks like a child did it. Instead, try a personalized marketing letter that's professionally done. Make a good impression it increases the perceived value and will better your results.

Start by running special marketing offers exclusively for your existing customers. The cost to generate a sale is significantly lower then trying to get a new customer. Treat your customer well and give them real value and they'll respond by purchasing. You're also building good will and further nurturing your relationship with them.

Next marketing technique is to ask for more business. Along with the exclusive special offer you run let the customer know they can extend this offer to their close family and friends. Tell them to be sure and reference the letter to take advantage of this special for "existing customers only". They feel privileged to make the offer for you. Yes you have your customers marketing for you.

Finally, when a customer actually does send you more business be sure and offer a reward. Rewarding a client with a free lunch or gift like tickets to a movie or sporting event, even a simple thank you card will work. The reason once you reward them they feel a need to reciprocate and they do that by referring more business. You again reward the referral and the process can start all over again. Follow this formula and watch how quickly your revenues will increase.

Take Action and Win

Above are some quick and easy ideas to add more revenues through marketing. We we work with our clients helping them to setup and run promotional campaigns like this. Managing the marketing design and the marketing campaign while measuring the results is what we call going "plus positive" with your marketing.

an NHB Internet Services, LLC Company
The Plus Positive Marketing Group
3265 New South Province Blvd. Unit 2
Fort Myers, FL 33907 - Phone: 877-226-6400
Email: sales@pluspositive.com